How to run a high-conversion email campaign
A stronger email campaign starts with permission and a clear reason for the recipient to receive the message.
- Collect addresses responsibly: use clear opt-in forms and record consent and source.
- Send relevant email: match content to the recipient’s stated interest and lifecycle stage.
- Test the experience: review subject line, content, links, mobile layout and sending time.
- Analyse the data: review delivery, opens where reliable, clicks, replies, unsubscribes and conversions.
Improve one meaningful part of the journey at a time. Do not trade short-term volume for complaints, poor deliverability or loss of trust.
