Why do we need SMS marketing?
SMS can be useful when a customer has given permission and the message is genuinely time-sensitive or helpful. Its direct format makes it suitable for reminders, service updates, confirmations and concise offers.
Use SMS responsibly
- Collect permission and explain the type of messages people will receive.
- Send concise content at an appropriate time.
- Make the next action clear and keep links trustworthy.
- Coordinate SMS with email, customer service and other channels.
- Offer a simple opt-out and respect it promptly.
Measure delivery, engagement, conversions and complaints. High attention does not justify irrelevant or unsolicited communication.
