Be sure to give users a reason to sign up proactively.

This justification can be a free tutorial, it can be an industry report, it can be a coupon, and so on. As there are increased websites, it’s getting harder and harder to get users to leave emails. If you don’t give some benefits, it’s hard to get users to leave email addresses.

To facilitate users to register to join the mailing list, it is recommended that the form only ask for names and email addresses, do not ask for some other unimportant information such as gender, work unit, telephone, etc., the simpler the easier it is to persuade people to register.

This registration form should be placed in a prominent place on the website, and pop-ups can be used appropriately.