- Create network exposure for your businessenterprises apply social media, can be in social networks, Weibe, blogs and other social media networks with many registered users to publish relevant service information and product information, the use of social media network fan attention utility and community effect, can increase the exposure of enterprise products and service information on social networks.
The hot spotlight effect of social media enables companies to achieve more extensive communication with potential users through social media. Social media also has the characteristics of equal communication, which is more conducive to maintaining friendly communication between enterprises and potential customers, and continuously deepening relationships.
- Increase website traffic and register usersTraditional network marketing is characterized by information on the internet, enterprises through their own official website or vertical portal information channel to publish information, and then through keyword search, by the search engine to bring relevant traffic and clicks.
the application of social media has changed the network marketing model that relied too much on search engines in the past, and through social media, it can not only directly convert user traffic on social media into traffic on the official website of the enterprise, but also develop registered users through the information attraction and service interaction of the enterprise on social media.
- Attract more business partnersWhile social media attracts individual users, it also attracts increased business users. statistics show that 72% of businesses in the United States use social media to provide various types of services. this also gives many businesses the opportunity to seek cooperation and find more suitable partners through social media.
the attribute characteristics of social media make it easier for users to obtain more comprehensive and complete information than search engines on social media, and it is easier to judge the experience and ability of partners, thus helping enterprises bring more potential cooperation opportunities.
- boost your search rankingsthe traditional official website and product website are mainly based on information release, the content is mostly static information and information, the content update frequency is relatively low, mainly through keywords to be included in search engines.
while information updates and content interactions on social media are much more frequent, businesses have a very high rate of updates to channel pages on social media, making it easier to rank higher in searches.
- bring high-quality sales opportunitiesThe successful use of Facebook by many businesses in industries including retail, travel, finance and other industries has demonstrated the effect of social media on sales opportunities.
Many retail businesses in the U.S. have posted messages through Facebook Ads, used the web to download coupons, launched product-related topics on Weibo, monitored interested customer behavior, combined with email marketing and blog marketing, bringing a large number of sales opportunities.
- reduce overall marketing budget investmentOf course, social media marketing also needs to be invested, but if applied well, the overall marketing budget of the enterprise will be greatly reduced. This is because social media has an irreplaceable communication effect of other traditional media and online media, on the one hand, the openness of social media networks attracts a large number of registered users, on the other hand, information about products and services can be disseminated at a lower cost and faster speed using social media networks. If companies can combine social media with video marketing and viral marketing, they can often achieve unexpected marketing effects. KLM Royal Dutch Airlines (KLM) successfully used social media marketing communications on the new Miami route in March 2011, using Twitter to launch topics, and video sharing through Youtube, which played an unexpected role in the promotion of this new route with very low investment, and also greatly increased KLM’s brand reputation.
- facilitate specific business transactionsthe characteristics of social media are not only the use of social networks, microblogs, etc. to publish information, but also the use of social media platforms to initiate interactions with potential users.
the social marketing team of the enterprise can not only focus on the users on social media, monitor the user’s attention to related products and services, but also initiate real-time interaction with potential users, continue to deepen the relationship with potential users, promote interest in enterprise products and services, and timely launch social marketing activities to promote transactions.
